Patrón x Rhode Exclusive Desert Experience

Partnered with PATRÓN Tequila

The desert heat met high-end hydration this past weekend as Hailey Bieber’s rhode hosted an ultra-exclusive oasis just minutes from the festival grounds. It wasn’t just a lounge; it was a curated sensory experience blending premium spirits, upcoming beauty drops, and high-energy sets.

🍸 The PATRÓN Partnership

As the official tequila partner, PATRÓN elevated the desert vibes with a dedicated cocktail program.

• The Collector’s Cup: Guests sipped premium PATRÓN cocktails out of the highly coveted, limited-edition Collector’s Cup—the ultimate festival accessory for those in the know.

• Signature Sips: The bar focused on crisp, refreshing tequila serves designed to beat the desert sun.

✨ First-Look Beauty & Curation

The "rhode house" served as a launchpad for the brand’s latest innovations, giving attendees a head start on their summer glow.

• Product Previews: Guests received first-access to unreleased rhode launches and curated sets, ensuring their festival skin stayed glazed and protected.

• Aesthetic Oasis: True to the brand’s minimalist chic identity, the space provided a serene, photo-ready contrast to the dusty festival landscape.